Work (BRANDING)
All Online Media Branding Printed Media Illustrations
2024
Funky Sturgeon Caviar
Together with Lili Frech, we delivered a complete branding package that included packaging, web design, social media templates, and a digital catalog. Three versions were provided, one of which featured a custom typeface inspired by the shape of caviar. The branding has a vibrant and playful tone, as the target audience for this product is Gen Z. While bold, it distances itself from a childish aesthetic. The typographic element achieves an effortless yet professional feel.
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2023
Tenderness
Tenderness is a curated editorial platform and independent publishing studio based in Amsterdam and Berlin. In case of their logo, they were looking for something delicate and feminin but yet distinctive and expressive.
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2022
Buy Nothing Day
As the opposite of Black Friday, ‘Buy Nothing Day’ encourages people to devote more time to their mental wellbeing rather than purchasing yet another meaningless commodity. The campaign also offers events with presentations on mindfulness and psychology to help safeguard participants’ mental health.
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2022
Gerbeaud
The brand identity for the three high-class establishments evokes nature around us. Sustainability and local production are major priorities for the Gerbeaud company. Their team is quite small, but they prepare most of their ingredients themselves. Although they have great histories, a progressive and fresh outlook is just as important for them. I used visual elements that are modern but organic at the same time.
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2024
Caviar Boost
Caviar Boost is a high-end food supplement. The target persona is in their 30s or 40s, upper class, and attentive to their health. The design is elegant, and the packaging has a soft yet luxurious feel, featuring an embossed box. As with the other caviar design, this product incorporates circles, but here they serve as supporting decorative elements. The branding is less bold and more sophisticated.
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