Work (ALL)
All Online Media Branding Printed Media Illustrations
2024
Funky Sturgeon Caviar
Together with Lili Frech, we delivered a complete branding package that included packaging, web design, social media templates, and a digital catalog. Three versions were provided, one of which featured a custom typeface inspired by the shape of caviar. The branding has a vibrant and playful tone, as the target audience for this product is Gen Z. While bold, it distances itself from a childish aesthetic. The typographic element achieves an effortless yet professional feel.
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2023
Tenderness
Tenderness is a curated editorial platform and independent publishing studio based in Amsterdam and Berlin. In case of their logo, they were looking for something delicate and feminin but yet distinctive and expressive.
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2022
Buy Nothing Day
As the opposite of Black Friday, ‘Buy Nothing Day’ encourages people to devote more time to their mental wellbeing rather than purchasing yet another meaningless commodity. The campaign also offers events with presentations on mindfulness and psychology to help safeguard participants’ mental health.
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2022
Gerbeaud
The brand identity for the three high-class establishments evokes nature around us. Sustainability and local production are major priorities for the Gerbeaud company. Their team is quite small, but they prepare most of their ingredients themselves. Although they have great histories, a progressive and fresh outlook is just as important for them. I used visual elements that are modern but organic at the same time.
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2024
Caviar Boost
Caviar Boost is a high-end food supplement. The target persona is in their 30s or 40s, upper class, and attentive to their health. The design is elegant, and the packaging has a soft yet luxurious feel, featuring an embossed box. As with the other caviar design, this product incorporates circles, but here they serve as supporting decorative elements. The branding is less bold and more sophisticated.
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2022
Glamour
For my artbook ‘Glamour’ I sampled material from the online editions of magazines designed for women such as Glamour, Elle, Kiskegyed etc. I collected and highlighted articles that are typical in their approach to talking about women. I used a format that distorts most parts of the texts except the ones exhibiting stereotypes, thus making them more visual.
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2022
Salad
This artbook is made for all the vegans whom was asked what they eat on a daily basis by their relatives and friends on the dinner table. The name of this book is Salad, because this is the first guess of strangers if they think about a vegan diet. It consists of different postcards with vegan recipes on their back so you can send these for all of your curious ones from your social circle. The front of the card illustrates the ingredients of the dish, as if they were parts of one great plant.
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2022
MOME book design
My project was inspired by the enormous spaces of the MOME campus. Therefore, I used wide margins, and chose a very clean aesthetic for my design. To distinguish the courses and institutes, I created a sign system, which can be used on the covers or as a pattern on the inside.
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2023
Luminosity
On a journey, the new experiences and memories can often lead to a shift in the way we think, letting us see things from a new perspective. In my artbook, I visualised this process with collages of photos taken of my own experiences.
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2023
Blood Donation Campaign
These posters were made for a blood donation campaign in Hungary. The task was to reach two age groups, below and above the age of 30. Both posters were exhibited in the Hungarian National Museum in Budapest.
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2022
On Fire
This poster was made for the short film ‘On Fire’ by Richard Kelemen. The key symbols of the movie appear as a strange clock on the poster. The clock is highlighted by a red light resembling a hand, creating the same tension that we can feel watching the film.
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2022
Type Specimen
I chose Garamond for my Type Specimen university project. I found old specimen books and was amazed by how accurate they are even today. My intention was to use this historical font in a contemporary and modern way. I transcended the limits of its use by trying it on mediums that had not existed at the time of the font’s creation.
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2023
Antigone
This project is based on the research I conducted for my thesis on ‘IM’ (a young adult magazine published between 1965 and 2015 in Hungary). I examined the changes in the reading habits of young adults and how digital innovations affected them. Young people today tend to think more visually, in a less linear way, and consume shorter texts. This trend was exacerbated by the widespread use of the internet in most families. The everyday use of social media among teenagers led me to experiment with publishing a book on Instagram.
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2024
Inakono
Inakono is a Brussels-based e-commerce brand specializing in interior design. Through their website, they convey an elegant, high-quality aesthetic. The minimalist design allows the products to shine, making it easy for customers to navigate.
While some functions of the website are still under development, you can already access it at inakono.com
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2023
Pull the Plug
Illustrating the current state of phasing out fossil fuels, based on the report of Climate Action Tracker. My aim was to visualize renewable energy and fossil fuels in an abstract way, and to bring positive energy despite the fact that no countries are currently on track to net zero. This is meant to signify remaining hope.
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2023
Side Effects
This piece was made for the open call of Tenderness Press. The theme was period pain.
I have always suffered from very painful menstruation, often fainted or vomited because my body couldn’t handle it. My illustration captures the stress of not having your period on time, the cramps and the pills you have to take to escape them.
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2021
Pilinsky Illustration
Illustrating the intense and disruptive world of the Hungarian poet, Pilinsky’s work, ‘Mondom neked’. My illustrations were exhibited at Hungary L!ve Festival in New York in the theme of what it is like to live in Central and Eastern Europe.
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2021
Graphicard
Each card in this deck features an illustration for a piece of graphic design jargon, so the player can learn something new in every round.
This work was exhibited at Graphifest in Budapest (a yearly selection of graphic design works).
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2021
Blue Velvet
My opening credit for Blue Velvet captures the tension and complex relationship between the main characters. The flowers stand for the two female protagonists, while the black hand refers to the negative character, Frank. The hand destroys the flowers, just like what Frank did to Dorothy.
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